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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand Audiobook
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Publisher Description
Tactical Transparency is based largely on interviews with leaders and communicators in companies that have achieved measurable success though the implementation of transparency strategies. This book is written for those executives and professional communicators who are looking to learn about and create a transparency strategy for their organization in order to remain competitive. This book will: Help organizations determine their readiness for transparency and the steps that need to be taken to get ready Explain the business rationale for transparency and explore the risks inherent in maintaining a non-transparent relationship with constituent audiences Provide "how-tos" to show how a company can effectively communicate its transparency Identify aspects of blog/new media netiquette--an important but often misunderstood part of engaging in transparency.
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About the Authors
Victor Bevine, Earphones Award–winning narrator, has worked for over thirty years as an actor, screenwriter, narrator, director, and more. A graduate of Yale University, his acting credits include many prestigious roles onstage as well as roles in the film version of A Separate Peace and countless television shows. He has written several screenplays, including Certainty, which was chosen for two prestigious writers’ conferences and which served as the basis for his first novel. His thirty-minute short film Desert Cross, which he wrote and directed, won accolades at the Athens International Film Festival. He serves as CEO of the World Freerunning Parkour Federation, of which he is cofounder.
Victor Bevine, Earphones Award–winning narrator, has worked for over thirty years as an actor, screenwriter, narrator, director, and more. A graduate of Yale University, his acting credits include many prestigious roles onstage as well as roles in the film version of A Separate Peace and countless television shows. He has written several screenplays, including Certainty, which was chosen for two prestigious writers’ conferences and which served as the basis for his first novel. His thirty-minute short film Desert Cross, which he wrote and directed, won accolades at the Athens International Film Festival. He serves as CEO of the World Freerunning Parkour Federation, of which he is cofounder.
About Victor Bevine
Victor Bevine, Earphones Award–winning narrator, has worked for over thirty years as an actor, screenwriter, narrator, director, and more. A graduate of Yale University, his acting credits include many prestigious roles onstage as well as roles in the film version of A Separate Peace and countless television shows. He has written several screenplays, including Certainty, which was chosen for two prestigious writers’ conferences and which served as the basis for his first novel. His thirty-minute short film Desert Cross, which he wrote and directed, won accolades at the Athens International Film Festival. He serves as CEO of the World Freerunning Parkour Federation, of which he is cofounder.