" I don't know if it's the fact that this book is too naive for me or I just missed out on how it's supposed to be "sharp" and "sarcastically funny", but either way I thought this book was pretty dumb. As a previous reviewer commented, "I like reading stories about somewhat realistic people doing somewhat realistic things". I stopped falling for the lame hype of downtown LA and the corporate world a long time ago, and Syrup doesn't even do the glittering, star-studded streets justice in this novel. The characters are extremely under-developed and unmotivated. In fact, they aren't even likeable or unlikeable - they just exist. The plot is completely unstructured, the only benefit being that you never know what's going to happen next. The downside being that what happens is usually stupid, unrealistic and uninteresting. The writing is incredibly juvenile, and conversations are dull. At least the formatting of the chapters and scenes is cool, and the marketing case studies cropping up all over the place are a nice touch. But overall, this book really lacked in substance. "
— Jess, 2/10/2014