Personal and professional networks shape everything we do. A chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. In this practical guide to discovering the rules of our superconnected world, the authors show that success is less about who you are than how you connect. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components—strong relationships, weak relationships, and hubs—that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connect world.
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"Amazing insights into our connected world and how networks affect our lives. I'm off to have lunch with an old friend and look for a new job." — Joce (5 out of 5 stars)
"Amazing insights into our connected world and how networks affect our lives. I'm off to have lunch with an old friend and look for a new job."
“Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to.”
“A fascinating and enriching read.”
“Through lively case studies and stories, the authors explore how the Internet has changed links, the new rules and characteristics of a hyperlinked society, and how firms and individuals can benefit from the all-important weak links. Weak links, or casual contacts, are a crucial resource; requiring little work or effort, these relationships ‘deliver enormous dividends,’ and this smart and thought-provoking analysis explains how individuals and businesses can harness their power for almost any kind of professional advancement.”
" A excellent read on the benefits of promoting our weakest links and being aware of power of strongest links to derail us. "
" Scientific explanation of the power of networking and how to use your networks to your full advantage. "
" A good read on human connections and the power of our links and human relationships. "
" Make up a theory, then shamelessly fit every anecdotes they can found to support it. No surprise it's written by an ex "strategic consultant" "
" The author underestimates the impact the internet will eventually have. Good read though. "
Richard Koch is the bestselling author of The 80/20 Principle, which has sold over a million copies and been published in thirty-one languages. He is also a highly successful entrepreneur and investor, whose ventures have included Filofax, Plymouth Gin, Belgo, and Betfair. He was formerly a partner of Bain & Company and cofounder of LEK Consulting.
Greg Lockwood is an investor specializing in network businesses. He lives in London.
Malcolm Hillgartner is an accomplished actor, writer, and musician. Named an AudioFile Best Voice of 2013 and the recipient of several Earphones Awards, he has narrated over 250 audiobooks.
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