Publisher Description
Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case.
The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever. But today's high-performing organizations think of strategy differently than in the past. These companies make strategy part of every manager's role; they strategize continuously and tackle strategic problems through individuals from all parts of the organization.
Strategy in this new, fast-paced world is about diagnosing the diverse array of complex challenges confronting organizations, deciding on novel solutions to address those challenges, and delivering by taking action on those solutions. Including a novel organizational framework and application examples, Strategy in 3D helps build these foundational skills and prepares the listener for success as a strategist in the twenty-first century.
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About Al Kessel
J. A. Johnstone learned from the master, Uncle William W. Johnstone. He was the all-round assistant, typist, researcher, and fact checker to one of the most popular western authors of all time. The Loner marked the debut of Tennessee-based J. A. Johnstone as a solo author.