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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It Audiobook
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Publisher Description
A guide to becoming a recognized expert in your field
Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a “thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?
Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.
Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.
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“It’s easy to admire a thought leader; it’s much harder to become one. Stand Out illuminates the path. With compelling advice from many of the world’s top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that’s both informative and motivating.”
— Adam Grant, Wharton professor of psychology and author of Give and Take
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“Dorie Clark has developed an engaging resource to differentiate yourself in today’s marketplace. From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others.”
— Keith Ferrazzi, author of Never Eat Alone -
“This isn’t another book about marketing. It’s a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It’s about how to stand out in the ways that matter.”
— Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing -
“This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended.”
— Michael Port, author of Book Yourself Solid -
“In today’s crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world.”
— Pamela Slim, author of Body of Work
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About Dorie Clark
Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes. Recognized as a branding expert by the Associated Press, she has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. A former presidential campaign spokeswoman, Clark is adjunct professor of business administration at Duke University’s Fuqua School of Business.