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Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Audiobook, by Barry  Libert Play Audiobook Sample

Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Audiobook

Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Audiobook, by Barry  Libert Play Audiobook Sample
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Read By: Pete Larkin Publisher: Ascent Audio Listen Time: at 1.0x Speed 3.33 hours at 1.5x Speed 2.50 hours at 2.0x Speed Release Date: July 2020 Format: Unabridged Audiobook ISBN: 9781663700315

Quick Stats About this Audiobook

Total Audiobook Chapters:

13

Longest Chapter Length:

37:04 minutes

Shortest Chapter Length:

11:46 minutes

Average Chapter Length:

23:34 minutes

Audiobooks by this Author:

2

Other Audiobooks Written by Barry Libert: > View All...

Publisher Description

Social Nation describes how businesses can engage customers, employees, suppliers, and shareholders in a mutually beneficial alliance by creating a well-designed and managed portfolio of social media initiatives. This portfolio can deliver dramatic results, spurring innovation, improving product design, raising employee productivity, lifting retention rates for all stakeholders, and boosting sales and profitability. Aside from rewards, there are risks to be considered. This book gives readers practical guidance, for example warning against the temptation to engage in social media as a quick-fix marketing or public-relations gimmick.  Distilling the cumulative experience of hundreds of professionals and customers, the book offers 100 concise, experience-based prescriptions to help readers consider how they can best use social media to realize their goals. Compelling case histories and anecdotes illuminate and entertain. Topics include: Create solid platforms: build a seamless, integrated community platform. The unconnected piecemeal approach can create a communications problem. Get registration right: convince community members to register and provide the personal information you need--without annoying them. Take the measure of Twitter: members of Twitter are not the captive old-media audiences of television and radio; they have to be wooed. Humanize your business. Moderate, dont censor: an online community reflects on its sponsors public image. Monitor the content it shares without censoring freedom and unpredictability.

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About Barry Libert

Kevin T. Collins, an Audie Award–winning audiobook narrator, is an actor, singer, recording artist, and director who can be seen off Broadway, on television, and in films.

About Pete Larkin

Pete Larkin has narrated dozens of audiobook titles, won five Earphones Awards, and been a finalist in 2012 for the prestigious Audie Award for best narration. He has been praised for his expert ability to speak in multiple accents. He is also an on-camera host and accomplished voice-over artist for hundreds of commercials and promos for a variety of companies, corporations, and governmental agencies. He was the public address announcer for the New York Mets and has worked as a radio jockey in New York, Baltimore, and Washington, DC.