So You Wanna: Start a Food or Beverage Business: A Pick-Your-Path Business Audiobook, by Douglas Raggio Play Audiobook Sample

So You Wanna: Start a Food or Beverage Business: A Pick-Your-Path Business Audiobook

So You Wanna: Start a Food or Beverage Business: A Pick-Your-Path Business Audiobook, by Douglas Raggio Play Audiobook Sample
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Read By: Rich Miller Publisher: Ascent Audio Listen Time: at 1.0x Speed 3.33 hours at 1.5x Speed 2.50 hours at 2.0x Speed Release Date: March 2022 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781663719003

Quick Stats About this Audiobook

Total Audiobook Chapters:

12

Longest Chapter Length:

47:53 minutes

Shortest Chapter Length:

02:51 minutes

Average Chapter Length:

24:55 minutes

Audiobooks by this Author:

1

Publisher Description

The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe and a kitchen. It sounds simple, but launching a food or beverage company is a maze of choices and consequences.

Douglas Raggio has been there: both as a food founder and as a consultant to other successful startups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he'll help you think through the many decisions you'll make along the road from an idea to a successful company. You'll learn the ins and outs of: coming up with an exciting, profitable new product; funding your startup; conducting market research; pricing and producing to scale; partnerships, promotions, and branding; and deciding when to keep going—and when to fold.

So You Wanna: Start a Food or Beverage Business will help you to navigate the pathways that lead to success, and avoid the roads that lead to frustration (or worse). By understanding the perils and pleasures of this fast-growing industry you will be able to approach your own business with confidence, make the decisions that feel right to you . . . and learn to have a lot of fun along the way!

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About Rich Miller

Rich Miller, a man whose heart beats for renewal and revival in the church, serves as president and a speaker for Freedom in Christ Ministries. He has coauthored Getting Anger Under Control and Grace That Breaks the Chains, as well as authoring 40 Days of Grace and the youth book To My Dear Slimeball. He and his wife live in the mountains of western North Carolina.