In the face of today’s
environmental and economic challenges, doomsayers preach that the only way to
stave off disaster is for humans to reverse course: to deindustrialize,
relocalize, ban the use of modern energy sources, and forswear prosperity. But
in this provocative and optimistic rebuke to the catastrophists, Robert Bryce
shows how innovation and the inexorable human desire to make things Smaller
Faster Lighter Denser Cheaper is providing consumers with cheaper and more
abundant energy, faster computing, lighter vehicles, and myriad other goods.
That same desire is fostering unprecedented prosperity, greater liberty, and,
yes, better environmental protection.
reporting from Ottawa to Panama City and Pittsburgh to Bakersfield, Bryce shows
how we have, for centuries, been pushing for smaller faster solutions to our
problems. From the vacuum tube, mass-produced fertilizer, and the printing
press to mobile phones, nanotech, and advanced drill rigs, Bryce demonstrates
how cutting-edge companies and breakthrough technologies have created a world
in which people are living longer, freer, healthier lives than at any time in
The push toward Smaller
Faster Lighter Denser Cheaper is happening across multiple sectors. Bryce
profiles innovative individuals and companies, from long-established ones like
Ford and Intel to upstarts like Aquion Energy and Khan Academy. And he zeroes
in on the energy industry, proving that the future belongs to the high power
density sources that can provide the enormous quantities of energy the world
The tools we need to save
the planet aren’t to be found in the technologies or lifestyles of the past.
Nor must we sacrifice prosperity and human progress to ensure our survival. The
catastrophists have been wrong since the days of Thomas Malthus. This is the
time to embrace the innovators and businesses all over the world who are making
things Smaller Faster Lighter Denser Cheaper. Download and start listening now!