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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Audiobook
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(3.67) - 18 listener ratings
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Publisher Description
At last, here's THE audio book that 21st century entrepreneurs have been waiting for - the inner-secrets of how highly successful internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the internet. Six Pixels of Separation is the first book to unify the concepts of Personal Branding, Digital Marketing and Entrepreneurship in a clear, fun and provocative manner. By using case studies, this audio book offers a complete set of tools, tactics and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them for free. Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voice "out there," connecting to similar others, becoming better community citizens and, ultimately, making more money and rocketing their personal and business lives into the stratosphere. The trick is, Personal Brands are becoming bigger than corporate brands - and in Six Pixels of Separation listeners will begin to understand the "how" and "why" of how certain entrepreneurs have mastered the internet to propel their businesses.
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"6 pixels provides solid ideas from Mitch Joel. He has a very personable, conversational style and this plays well as he discusses social media. "
— Mitch (4 out of 5 stars)
Quotes
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“An essential road map to our intricate and complex social connections. Mitch Joel helps us understand this emerging world, and turn its force into our ally.”
— Dan Ariely, New York Times bestselling author -
“Mitch takes you on a detailed, fun tour of what it means to connect online—with your customers, your colleagues, and even your competitors.”
— Seth Godin, New York Times bestselling author -
“A first-rate debut…shows how our world of commerce has changed, using real-world business examples and written with the entrepreneur and business person in mind.”
— Wired -
“More than a mere collection of inspirational case studies, the book offers practical advice, from choosing a catchy blog name to tips on Web presentation. Joel has created an eminently readable guide to harnessing the various tools available across the virtual landscape.”
— Publishers Weekly
Six Pixels of Separation Listener Reviews
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" A good read - well-written and full of good ideas - and definitely a good primer to send to, say, a "tech-illiterate" boss! Some of the information seemed a little too basic, but this may be more a function of my reading selection than the quality of the book. "
— Danica, 5/5/2011 -
" I would highly recommend this read to anyone who is interested in understanding social media and its influence on our professional lives. "
— Bonnie, 2/2/2011 -
" Beginners migrate like it, it was OK. The beat resource is on page 129, steps for personal brand building. Not that I'm a brand, but good, clarifying questions for what you need to build "a" brand. "
— Garth, 1/29/2011 -
" One of the best books I've read on social media. Great stuff. Rife with examples. "
— Phil, 11/13/2010 -
" Memories of The Medium is the Message "
— Jean, 8/26/2010 -
" A bit too basic for anyone with an existing online business. I abandoned it at about 30% of the way. "
— Michele, 8/17/2010 -
" Excellent perspective on new technology. Helpful resource for highly motivated visionaries. "
— Wayne, 5/11/2010 -
" I've read several social media primers and this one's the best. With that said, reading a primer is pretty boring stuff... "
— Jayson, 4/16/2010
About Mitch Joel
Mitch Joel is president of Twist Image, an award-winning digital marketing and communications agency. Joel has been named Canada’s Most Influential Male in Social Media and one of the top 100 online marketers in the world. He is the author of Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.