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Download Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom Audiobook

Extended Audio Sample Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom Audiobook, by Porter Erisman Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Porter Erisman Narrator: George Newbern Publisher: Macmillan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2017 ISBN: 9781427298980
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From innovative e-commerce expert and former Alibaba Vice President Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets--and how to profit from their explosive boom.

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how listeners can ride this new business trend.

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About the Author

Porter Erisman worked for Ogilvy & Mather in Beijing prior to joining Alibaba.com. From 2000–2008, he worked as a vice president at Alibaba.com and Alibaba Group, at various times leading the company’s international website operations, international marketing, and corporate affairs as one of the company’s first American employees. He is the writer and director of Crocodile in the Yangtze, a documentary about the rise of Alibaba and its famous founder Jack Ma.

About the Narrator

George Newbern is an Earphones Award–winning narrator and a television and film actor best known for his roles as Brian MacKenzie in Father of the Bride and Father of the Bride Part II, as well as Danny in Friends. As a voice actor, he is notable for his role as Superman on the Cartoon Newtork series Static Shock, Justice League, and Justice League Unlimited. He has guest starred on many television series, including Scandal, The Mentalist, Private Practice, CSI: Miami, and Numb3rs. He holds a BA in theater arts from Northwestern University.