Publisher Description
Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision-making collide with the results of our choices in real life. In Sidetracked, she explores inconsistent decisions played out in a wide range of circumstances from our roles as consumers and employees (what we buy, how we manage others) to the broader human choices that we make (who we date, how we cultivate friendships). Gino’s research reveals when a mismatch is most likely to occur between what we want to do and what we actually end up doing. What factors are likely to sway our decisions in directions we did not initially consider? And what can we do to correct for these subtle influences?
The answers in Sidetracked to these and similar questions help us better understand the nuances of our decisions and avoid the unconscious obstacles to greater efficiency, satisfaction, and ultimate success.
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“With diction that sounds precise
but never forced, Tamara Marston gives an appealing performance of this
practical guide. The innocent quality in her voice is a good foil for the
author’s academic rigor, making Gino’s advice sound more inviting than
prescriptive. Decision-making becomes derailed when intentions and realities
relevant to choices are pushed aside by the power of inner emotional issues,
important relationships, or the messages we get from our immediate surroundings
and culture. Illustrated by personal anecdotes and research conducted by
herself and other psychologists, her stimulating insights will widen everyone’s
field of vision when in the midst of any important decision. This is an
essential lesson for those wanting to be more proactive and effective with
their choices.”
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AudioFile
About Francesca Gino
Francesca Gino is associate professor of business administration at the Harvard Business School. Her research focuses on judgment and decision making, social influence, and ethics and creativity. Her studies have been featured on CNN and NPR, as well as in leading print publications including Economist, Financial Times, New York Times, Newsweek, Scientific American, and Psychology Today. In 2009, the New York Times featured Gino’s research in the 9th Annual Year in Ideas.
About Tamara Marston
Tamara Marston has been an actor, singer, and director for more than thirty years. A career performer and musician, she has toured nationally with several groups and appeared on The Arsenio Hall Show and A&E’s Goodtime Café. Dividing her time between acting and singing gigs, choral conducting, music and stage directing, jingle and voice-over work, private and public teaching, and family, Tami feels very fortunate to make her living working in the arts.