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Download Shoptimism: Why the American Consumer Will Keep on Buying No Matter What Audiobook

Extended Audio Sample Shoptimism: Why the American Consumer Will Keep on Buying No Matter What, by Lee Eisenberg Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (95 ratings) (rate this audio book) Author: Lee Eisenberg Narrator: Jim Frangione Publisher: Recorded Books, LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In this smart, engaging book, Lee Eisenberg, New York Times bestselling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America’s love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime.

Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research—an arsenal of powerful forces that combine to form what he calls “the Sell Side.”

Through the rest of the book, Eisenberg leads us through “the Buy Side”—a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy?

Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche—“women shop, men buy”—apply any longer?

Of special interest are the author’s findings on the subject of “What makes a good buy?” We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we’ll never regret? What, for instance, defines the perfect gift?

Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

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Quotes & Awards

  • “By casting light on the many factors that influence purchases, Shoptimism gives readers the chance to take control of their spending and do it more efficiently.”

    Washington Post

  • “Well researched and including an extensive bibliography, this study of shopping in America from the perspectives of shopper, retailer, and advertiser may at times overwhelm the reader with too much information, but it’s an engaging read and would be a solid choice for those interested in consumer or marketing studies.”

    Library Journal

  • “Frangione is something of a set-up man for the author. He nails punch lines, pauses for sarcasm, and fairly drips with disdain when recounting stories of resistant consumers who think they can outsmart the experts. It’s a lot of fun. Listen well and be educated.”

    AudioFile

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Becca | 9/16/2011

    " A good basic introduction to behavioral economics and marketing for those that don't have knowledge of either. Doesn't contain anything ground-breaking or earth shattering, but has some interesting anecdotes. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Laura | 4/24/2011

    " Interesting and book about what makes us buy things, both in terms of what the "sell side" does to entice us and our own buying psychology. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Jane | 2/5/2011

    " I wanted to like this book. I tried hard! I just couldn't get into it. I gave up and brought it back to the library. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Jane | 6/29/2010

    " I wanted to like this book. I tried hard! I just couldn't get into it. I gave up and brought it back to the library. "

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