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Shoptimism: Why the American Consumer Will Keep on Buying No Matter What Audiobook
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(2.99) - 103 listener ratings
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Publisher Description
Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.
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"Interesting book on marketing and consumerism. Even though I am female, I think I shop more like a man, according to this book. Looks at various ways we are marketed to and the types of shoppers we are, broken into two halves, the Sell side and the Buy side.Recommended! "
— Desiree (4 out of 5 stars)
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“By casting light on the many factors that influence purchases, Shoptimism gives readers the chance to take control of their spending and do it more efficiently.”
— Washington Post -
“Well researched and including an extensive bibliography, this study of shopping in America from the perspectives of shopper, retailer, and advertiser may at times overwhelm the reader with too much information, but it’s an engaging read and would be a solid choice for those interested in consumer or marketing studies.”
— Library Journal -
“Frangione is something of a set-up man for the author. He nails punch lines, pauses for sarcasm, and fairly drips with disdain when recounting stories of resistant consumers who think they can outsmart the experts. It’s a lot of fun. Listen well and be educated.”
— AudioFile
Shoptimism Listener Reviews
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" A good basic introduction to behavioral economics and marketing for those that don't have knowledge of either. Doesn't contain anything ground-breaking or earth shattering, but has some interesting anecdotes. "
— Becca, 9/16/2011 -
" Interesting and book about what makes us buy things, both in terms of what the "sell side" does to entice us and our own buying psychology. "
— Laura, 4/24/2011 -
" I wanted to like this book. I tried hard! I just couldn't get into it. I gave up and brought it back to the library. "
— Jane, 2/5/2011 -
" I wanted to like this book. I tried hard! I just couldn't get into it. I gave up and brought it back to the library. "
— Jane, 6/29/2010 -
" I learned that I am definitely not the average shopper. <br/>This is an interesting look at what makes people feel like buying. "
— Barb, 1/17/2010 -
" Interesting and book about what makes us buy things, both in terms of what the "sell side" does to entice us and our own buying psychology. "
— Laura, 1/10/2010 -
" Just won this book and look forward to reading it! <br/> <br/>Nov 16: I had no idea that DHL delivered on Saturday night. Received the book Saturday, Nov 14. Started reading and we'll see where it goes... "
— Kathy, 11/8/2009
About Lee Eisenberg
Lee Eisenberg’s New York Times bestseller The Number: A Completely Different Way to Think about the Rest of Your Life was cited by Businessweek as one of the best books of the year in 2006. Eisenberg is the former editor-in-chief of Esquire, and under his stewardship the magazine won National Magazine Awards across a number of writing and design categories. He currently lives in Chicago.
About Jim Frangione
Jim Frangione is an actor and audiobook narrator who won AudioFile magazine’s 2011 Best Voice in Mystery and Suspense for his reading of Philip Carter’s The Altar of Bones and Spencer Quinn’s To Fetch a Thief. He has won numerous Earphones Awards and has been was a finalist for the prestigious Audie Award. His theater credits include the off-Broadway production of Scrambled Eggs and the New York premiere of David Mamet’s plays The Old Neighborhood, Romance, and Oleanna, in which he also performed with the national tour. His film and television appearances include Joy, Transamerica, Spartan, Heist, Brotherhood, The Unit, and Law & Order.