Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50-cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will.
In Shopportunity!, marketing expert Kate Newlin looks behind the aisles of our best known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand, and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers. Culminating in a Shopper's Bill of Rights, Shopportunity! will liberate shoppers—as well as the manufacturers and retailers who serve them—from the tyranny of the cheap.
Read by Kimberly Schraf
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“In Shopportunity! marketing expert Kate Newlin looks behind the aisles of our best known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers’ wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider’s view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives.” — O, The Oprah Magazine
“In Shopportunity! marketing expert Kate Newlin looks behind the aisles of our best known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers’ wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider’s view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives.”
“[Newlin] uses vivid images to unfold her thinking. Many listeners will appreciate Kimberly Schraf’s elegant vocal tone.”
“A dazzling dose of tough love for America’s addiction to the cheap.”
“A mind-frying deconstruction of modern retailing’s race to the bottom—via the slippery slope of savings at any cost…I’m a genuine fan of this author.”
“The signposts to retail’s future are clearly delineated in Shopportunity! If you want to get there before anyone else does, this is a fast and fabulous read.
" (audio) I thought this might be kind of interesting, but it was just tedious and obvious. "
" t was really hard for me to get into this book. I thought the subject was very interesting but in the end I just found the book quite boring... "
" purchase carefully, locally, for keeps, and rarely. "
Kate Newlin is the principal owner of Kate Newlin Consulting, where she works with Fortune 100 and entrepreneurial firms. Prior to that she was president of Faith Popcorn’s BrainReserve, a trend-based marketing consulting firm. During her career, Newlin has consulted with scores of large and small companies, including Procter & Gamble, Kraft, Nabisco, Waldenbooks, Title 9 Sports, Specialized Mountain Bikes, Johnson & Johnson, WeightWatchers, and Godiva Chocolatier. She lives in New York City.
Kimberly Schraf is an audiobook narrator whose readings include Margaret Peterson Haddix’s Running Out of Time, Laurie Garrett’s The Coming Plague, and Karen Joy Fowler’s The Jane Austen Book Club, among many others.
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