Publisher Description
No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries.
Sentient Strategy is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. The old SWOT (strengths, weaknesses, opportunities, threats) approaches are currently equivalent to riding down the freeway on a horse. We must drop the hubris that has led us to believe we can see years ahead and anticipate what's coming.
It's time to turn volatility and disruption on their heads and use them as offensive weapons in the marketplace instead of trying to protect ourselves from them. Imagine a strategy that an organization can formulate in just a day or so, revisit easily and frequently, and design a series of shorter-term, viable futures.
Alan Weiss equips the listener to consider using this approach independently. These are new times—a new reality, a "no normal"—hence, it's ridiculous to use old approaches to strategy. There's a clear reason why Sears didn't morph into Amazon and why Hertz surrendered its number one spot to Enterprise.
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About Alan Weiss
Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it. His consulting firm, Summit Consulting Group, Inc. has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, the Federal Reserve, the New York Times Corporation, and over 500 other leading organizations. His prolific publishing includes over 500 articles and 60 books, including his bestseller, Million Dollar Consulting (McGraw-Hill), currently in its and fifth edition. His books have been on the curricula at a number of major universities, and have been translated into twelve languages. He is the recipient of the Lifetime Achievement Award of the American Press Institute, the first-ever for a non-journalist, and one of only 7 awarded in the 65-year history of the association.
About Tom Parks
Tom Parks is an AudioFile Earphones Award-winning narrator who has also been a finalist for the prestigious Audie Award for best narration. He has been involved in recording audiobooks and voice-overs for over thirty years and through an eclectic range of projects. In addition to performing and directing, he is also an active musician, drumming in musical theater productions in the Midwest, and is in demand as a conference speaker.