Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this groundbreaking guide for predicting outcomes in the evolution of any industry.
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"There are useful patterns in this book. What you don't want to do is take any of this too literally because our industry is moving so quickly that the value is in the functiional patterns applied to your own system dynamic. You can put this on the list of books that help you develop foreknowledge." — TK (5 out of 5 stars)
"There are useful patterns in this book. What you don't want to do is take any of this too literally because our industry is moving so quickly that the value is in the functiional patterns applied to your own system dynamic. You can put this on the list of books that help you develop foreknowledge."
" Good book, that supports his previous books. After reading three of Clayton's books you begin to think in here terms for growth and innovation. "
" I am fascinated by any book written by Clayton Christensen. He has an interesting perspective on innovation and how it drives business strategy. If you like business and marketing and strategy, this is a must read. "
" Some interesting ideas and examples, but not easy to read nor good flow. "
" I dropped the book because it just didn't hold my interest. I've read more practical books on innovation. "
" A should-read book on innovation for knowledge workers and entrepreneurs. "
" A lot of good info but don't get the audiobook! "
" I think the outcome from this theory is hypotetical but that's what great writings are all about. "
" I arranged for Dr. Clayton Christensen to speak at a luncheon for the BYU Management Society, a couple years ago, his presentation on distruptive technologies was fantastic, His books have proven to be equaly insighful. "
" Most anything written by Christensen is good but none as much as his first book, "The Innovator's Dilemma". But still read this if you are interested in innovation. "
Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation.
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