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Download Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business Audiobook

Extended Audio Sample Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business Audiobook, by Kay-Yut Chen Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (5 ratings) (rate this audio book) Author: Kay-Yut Chen, Marina Krakovsky Narrator: Don Hagen Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2010 ISBN: 9781596596917
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Taking behavioral economics from the cocktail party to the boardroom, with dramatic results 

Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck? 

As economist Kay-Yut Chen has shown, quite a bit. Chen started behavioral economics research at Hewlett-Packard, founding the first such "moneylab" at any company, let alone one in the Fortune 500. His groundbreaking research into human behavior has led to tangible results for HP. In fact, he has saved the company millions of dollars by showing how changing the right conditions can make people behave very differently. 

Secrets of the Moneylab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: 

* Use incentives to influence employees, suppliers, and buyers. 

* Determine whom to trust, and how much. 

* Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical-but are utterly predictable. 

* Overcome the human tendency to game the system. 

* Profit from motives beyond money. 

Chen and science writer Marina Krakovsky reveal in plain English how to translate the counterintuitive findings of behavioral economics into concrete action steps for businesses of any size. Secrets of the Moneylab shows how tackling your real-world problems like a scientist can open up entirely new realms of possibility and profit.

Download and start listening now!

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About the Author
Kay-Yut Chen leads Hewlett Packard's experimental economics lab-the first such lab at any company-which he established in 1994 immediately after earning his Ph.D. from Caltech. His research has been used in HP's Consumer Business Organization, Procurement, and several organizations in the printer division. His laboratory designed part of the standard contract between Hewlett-Packard and U.S. retailers like Wal-mart and Best Buy. His work has been featured in Scientific American, Risk Magazine, Newsweek, Financial Times, The Wall Street Journal, BusinessWeek.com, and Portfolio.com.



Marina Krakovsky is a journalist who frequently writes on topics at the intersection of science and business. Her credits include Scientific American, Slate, Discover, Psychology Today, O, The Oprah Magazine, The Washington Post, and The New York Times Magazine.
About the Narrator

Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.