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Download Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business Audiobook

Extended Audio Sample Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business Audiobook, by Kay-Yut Chen Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (5 ratings) (rate this audio book) Author: Kay-Yut Chen, Marina Krakovsky Narrator: Don Hagen Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: November 2010 ISBN: 9781596596917
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Popular books on behavioral economics such as Predictably Irrational and Nudge have shown us that people aren't rational. But irrational doesn't mean irregular: in fact, modern science has shown time and again that our behavior, strange as it sometimes seems, follows predictable patterns. Just as the physical world is governed by gravity, electromagnetism, and other invisible forces, so human behavior is guided by a set of forces that we can't see but whose evidence is all around us.


Now a pioneering Hewlett-Packard economist describes fascinating experiments into human behavior and offers practical lessons being put to use right now at HP and other leading companies. Using examples as timely as the auto industry bailout, it tackles key issues such as:







  • How managers can use incentives to encourage employees, suppliers, and buyers to take on more risk in line with the company's goals


  • How to reduce the negative effects of irrationality on the part of employees and customers by paying attention to patterns in decision making-even when they don't, at first glance, make sense.


  • How to take advantage of the human tendency to game the system and skirt the rules to their own benefit.
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About the Author

Kay-Yut Chen leads Hewlett Packard’s experimental economics lab, which he established in 1994. His work has been featured in Scientific American, Risk Magazine, Newsweek, Financial Times, the Wall Street Journal, BusinessWeek.com, and Portfolio.com. He is a graduate of the California Institute of Technology and is the coauthor, with Marina Krakovsky, of Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business.

About the Narrator

Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.