close
Secret Sauce: How to Pack Your Messages with Persuasive Punch Audiobook, by Harry Mills Play Audiobook Sample

Secret Sauce: How to Pack Your Messages with Persuasive Punch Audiobook

Secret Sauce: How to Pack Your Messages with Persuasive Punch Audiobook, by Harry Mills Play Audiobook Sample
FlexPass™ Price: $13.95
$9.95 for new members!
(Includes UNLIMITED podcast listening)
  • Love your audiobook or we'll exchange it
  • No credits to manage, just big savings
  • Unlimited podcast listening
Add to Cart
$9.95/m - cancel anytime - 
learn more
OR
Regular Price: $16.95 Add to Cart
Read By: Tom Parks Publisher: Brilliance Audio Listen Time: at 1.0x Speed 1.50 hours at 1.5x Speed 1.13 hours at 2.0x Speed Release Date: February 2017 Format: Unabridged Audiobook ISBN: 9781536627497

Quick Stats About this Audiobook

Total Audiobook Chapters:

19

Longest Chapter Length:

10:22 minutes

Shortest Chapter Length:

01:05 minutes

Average Chapter Length:

07:02 minutes

Audiobooks by this Author:

1

Publisher Description

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:

  • Clear examples of what works and what doesn't
  • Fascinating insights from behavioral and neurological research
  • Powerful lessons from successful and failed campaigns
Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.

Download and start listening now!

Secret Sauce Listener Reviews

Be the first to write a review about this audiobook!

About Tom Parks

Tom Parks is an AudioFile Earphones Award-winning narrator who has also been a finalist for the prestigious Audie Award for best narration. He has been involved in recording audiobooks and voice-overs for over thirty years and through an eclectic range of projects. In addition to performing and directing, he is also an active musician, drumming in musical theater productions in the Midwest, and is in demand as a conference speaker.