Download Secret Sauce: How to Pack Your Messages with Persuasive Punch Audiobook

Secret Sauce: How to Pack Your Messages with Persuasive Punch Audiobook, by Harry Mills Extended Sample Click for printable size audiobook cover
Author: Harry Mills Narrator: Tom Parks Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2017 ISBN: 9781536627497
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book)
Regular Price: $16.95 Add to Cart
— or —
BEST PRICE!
FlexPass™ Price: $13.95$7.95$7.95 for new members!
Add to Cart learn more )

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:

  • Clear examples of what works and what doesn't
  • Fascinating insights from behavioral and neurological research
  • Powerful lessons from successful and failed campaigns
Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter. Download and start listening now!

c5h8

Listener Reviews

Be the first to write a review about this audiobook!
Write a Review

About the Narrator

Tom Parks is an AudioFile Earphones Award-winning narrator who has also been a finalist for the prestigious Audie Award for best narration. He has been involved in recording audiobooks and voice-overs for over thirty years and through an eclectic range of projects. In addition to performing and directing, he is also an active musician, drumming in musical theater productions in the Midwest, and is in demand as a conference speaker.