Publisher Description
In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life, which won The Wizard of Ads last year's Business Book of the Year Award - only this time, the book has nuts, bolts, and even more bite!
The Wizard's secret formulas will show you:
How to find a champion to sell your ideas
Why targeting your market can be a big mistake
How to get customers to remember you
Why bankers think backwards
How to write miraculous ads
Why the brain contains 100,000 new worlds
Why being out of style can be profitable
How to hire wisely and fire compassionately
How success can send you to the poor house
How to remember what's really important in lifeDownload and start listening now!
"This is a neat book full of lessons and perspectives related to advertising, but more specifically successful advertising. A must read for any business owner or anyone working or interested in advertising.
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Christina (4 out of 5 stars)
About Roy H. Williams
Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance. With over forty branch offices in the US, Canada, the UK, Australia, and Guatemala, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe. His books,The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads all reached bestseller status. Roy teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world’s most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants.