In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life, which won The Wizard of Ads last year's Business Book of the Year Award - only this time, the book has nuts, bolts, and even more bite!
The Wizard's secret formulas will show you: How to find a champion to sell your ideas
Why targeting your market can be a big mistake
How to get customers to remember you
Why bankers think backwards
How to write miraculous ads
Why the brain contains 100,000 new worlds
Why being out of style can be profitable
How to hire wisely and fire compassionately
How success can send you to the poor house
How to remember what's really important in life Download and start listening now!