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Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business Audiobook
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(2.92) - 25 listener ratings
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NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.
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"THIS is the best book ever!!!!!! No matter what your profession, you will benefit from this book! It's fun, informative, witty, and very well written! "
— Rachel (5 out of 5 stars)
Rubies in the Orchard Listener Reviews
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" This book has a lot of great anecdotes and insights into brand management and marketing. The two drawbacks to this book are 1) I felt that I was being sold the company's products and 2) there were no actionable, over-arching takeaways. "
— Christina, 12/21/2012 -
" So the book was a quick read without all the business lingo. And I knew all the business points she talked about. So that said maybe I could be a multi-billionaire if I gave up my family life? Probably. Good business review though. "
— Ang, 5/1/2010 -
" no matter how the world changes, there is a thing won't change. it is what people value on. thus we can get people moved. "
— D.h., 4/3/2010 -
" No substance here. A quick read, but not worth the time. "
— Anne, 1/9/2010 -
" Enjoyed her summary of the companies her and her husband have owned and the successful marketing moves they made. "
— Marita, 10/21/2009 -
" Resnick chronicles her success (and elevates her ego) with this ghostwritten Marketing-for-Dummies vanity piece. Perhaps if I had millions to invest, I'd be lunching with Tom Hanks' wife too! Barf. "
— Benjamin, 4/14/2009 -
" Lynda Resnick's story is an inspiration! It's time to leap through the window of opportunity and take some chances. "
— Alisha, 3/18/2009