How do you land a sweet six-figure marketing gig at the hallowed record label known for having signed everyone from Led Zeppelin to Stone Temple Pilots? You start with a resume like Dan Kennedy's: • Dressed up as a member of Kiss every Halloween • Memorized Led Zeppelin IV at age ten • Fronted a lip-sync band in junior high • Worked as a college DJ while he was a college drop-out In his outrageous memoir, McSweeney's contributor Kennedy chronicles his misadventures at a major record label. Whether he's directing a gangsta rapper's commercial or battling his punk roots to create an ad campaign celebrating the love songs of Phil Collins, Kennedy's in way over his head. And from the looks of those sitting around the boardroom, he's not alone. Egomaniacs, wackos, incompetents, and executive assistants who know more than their seven-figure bosses round out this power-ballad to office life and rock and roll.
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"This is the second Dan Kennedy book that I read this summer, so I obviously liked his style enough to go back for a second helping. He's just funny and reading his bits makes me smile and sometimes even giggle. This one is about how he somehow manages to get a job in the corporate rock industry and his impressions of that experience."
— Malinda (4 out of 5 stars)
" Humorus, ironic, lacking in character depth. "
— Ray, 2/16/2014" He's an amusing writer, and it goes along quite speedily, but it builds and builds to...nothing. No catharsis, no eye-opening moment, no much anything. As a result, although it's a genial read, it adds up to snapshots of what he did for a few months at a job and nothing more. The segments (they can't really be called chapters) that take place after he's laid off are a detriment, too--they don't seem to have any connection to the rest of the book, feel like padding in order to hit a minimum word count and ultimately water down the book's effectiveness (which is a shame, 'cause I would've rated it a bit higher until the shambles that is the book's conclusion). If you're looking for a breezy, quick tour of the record industry, this should be stop number one, but for anything resembling insight, look elsewhere. "
— Clive, 2/15/2014" Quick read. Funny at times, but not great. "
— Jennie, 2/14/2014" Read this via audiobook. This book was very funny, which was compounded by the author's deadpan voice. "
— Keri, 2/10/2014" sokay "
— Aj, 2/5/2014" It was fun to read and fast. About every 25 pages there was a memorable line and for better or worse it was only 200 pages or so. Having been a former music industry affiliate I could identify and it made his humor all the sweeter. I didn't get the ending but I did enjoy all the banter after the ending, such as the bonus tracks entries and the reading guide questions. Rock on Dan Kennedy, horns high! "
— Johnny, 1/24/2014" Insider's look on the dying days of the music industry. There are a few forced humorous moments. The narrative really shines when Mr. Kennedy is emotionally honest and confronts his own and his colleagues' insecurities. He needed a better editor to rein in his tendency to ramble-- like the self-indulgent, hazy conversations buddies would have @ 2 AM while drinking beers, smoking weed, and watching music videos. "
— AP, 1/21/2014" Probably doubly funny to me after having worked for 1.5 years temping at Epic, Columbia, and Universal Motown... "
— Peter, 1/20/2014" Interesting story about the music industry based on semi-actual events. easy read with fun stories when i believe MCA was bought by Edgar Bronfman, Jr. heir to the seagram family fortune. "
— Michael, 12/4/2013" An amusing light diversion. And I learned a few things about how record companies work. "
— Marshaferz, 12/2/2013" Really funny, more more than I was expecting. "
— Maureen, 11/13/2013" An amusing account of a gentleman working for the record industry. "
— Debs, 10/11/2013" Terribly dull, he is not funny in the least. And stop apologizing for swearing! "
— Lesley, 8/4/2013" Currently reading the advance proof version and finding typos lol "
— Morgan, 12/11/2012" Kennedy's take on Corporate America after his stint working for a major record company in New York. Pretty damn humorous and insightful. Anyone who works in an office could probably relate to what he experiences. "
— Geralyn, 8/5/2012" insightful and fun look at working at a record label "
— Jim, 8/2/2012" Eh...oddly written...no character development. I think I only kept reading in order to procrastinate from my school work. "
— Carolyn, 6/9/2012" If you grew up studying the back of all your rock albums, dreaming of being in a band that lands a major record deal, then you must read this book. Hilarious! "
— daniel, 1/19/2012" This book had a bunch of laugh-out-loud & awkwardly-smile-to-myself-in-public moments. I really enjoyed it. entertaining read. "
— Kristin, 11/27/2011" Loved it! Laughed so hard I cried, which is kind of awkward on the express bus home from work ;) "
— Anastasia, 11/27/2011" Funny, insightful, and depressing as hell if you love music. It's like being a hamburger lover, then watching a documentary about a meat-packing plant. Only change "beef" to "rock and roll." "
— Hilary, 8/11/2011" Has a couple amusing stories about life in the music industry. Better than Loser Goes First (but that's not saying much) "
— Bryan, 7/23/2011" Very funny memoir about working in the (popular) music industry. "
— Christi, 7/17/2011" A day in the life. You might appreciate this to it's fullest if you've actually walked a mile in the ridiculous industry that is the music industry, but it's a HILARIOUS look at the behind the scenes, day to day, of a sales fool like me. "
— Heather, 6/27/2011" An account of Kennedy’s time at Time Warner Records, just as things fell apart. Unfortunately, he was only there 18 months, so the incidents are trivial and the sparse humor comes from Kennedy’s own self-admitted ineptness. He shouldn’t have written the book. "
— Joe, 6/23/2011" It started out funny but got kindof old towards the end. The writing was packed with big words and sometimes felt like it was trying too hard :P "
— KayLee, 6/11/2011" Probably doubly funny to me after having worked for 1.5 years temping at Epic, Columbia, and Universal Motown... "
— Peter, 5/25/2011" Funny stories about why the corporate music industry has failed (greed and stupidity). I did laugh out loud at times while reading this book. Man, the music industry sucks. "
— Zak, 5/3/2011" In the vein of High Fidelity, this is a really funny book for people in the music industry. Easy read, very entertaining! "
— Robin, 1/3/2011" I was drawn to this book by the picture and the dropped names of famous people, but other than that I wish it would go away. "
— Heather, 12/20/2010" Hilarious at the beginning, funny at the end, and a chuckle or two in between. "
— Corey, 11/3/2010" It's not my deal. A little to whiney for my taste. Though I maybe just to entrenched in the corporate world to appreciate it. I could just be square. "
— Kungfumikeee, 10/18/2010" Really enjoyed it. More than a handful of good laughs. And after reading it, it's no wonder the music industry is in such shambles. "
— Michael, 8/14/2010" Very funny memoir about working in the (popular) music industry. "
— Christi, 7/28/2010" snarky, but often hilarious, and all too accurate depiction of mental meltdowns during obligatory office pow wows & endless elevator rides in the waning daze of the fading record industry's corporate ivory tower era "
— Lil, 7/21/2010" insightful and fun look at working at a record label "
— Jim, 6/1/2010Dan Kennedy is a regular contributor to McSweeney’s and the author of the widely acclaimed Loser Goes First.