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Download Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners Audiobook

Extended Audio Sample Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners, by Michael Mazzeo, Paul Oyer, Scott Schaefer Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Michael Mazzeo, Paul Oyer, Scott Schaefer Narrator: Steve Gibbons Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern’s Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a “secret shopper” program, in which employees would be marked down if they were not sufficiently aggressive with customers. A light bulb went off.

Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D’Alene’s best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.

The book isn’t all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

Download and start listening now!

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Quotes & Awards

  • “A reminder of everything that makes business vital, fascinating—even fun.”

    Inc. Magazine

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About the Author

Michael Mazzeo is an associate professor of management and strategy at Northwestern University’s Kellogg School of Management where he teaches the school’s core MBA class in business strategy. Mike has a PhD in economics from Stanford University and lives in Chicago with his eight-year old son and many, many Legos.

About the Narrator

Steve Gibbons is an actor who has appeared on such television shows as Numb3rs, Heroes, Charmed, and Crossing Jordan. Also an audiobook narrator, his readings include Balance by Nik Wallenda, among others.