A timeless guide to the principles of effective communication and argumentation. This influential treatise dissects the components of persuasive speech, examining ethos, pathos, and logos, and offering invaluable insights into human psychology and the power of language. Perfect for students, orators, and anyone interested in mastering the craft of rhetoric, this classic work remains an essential text in the study of communication and influence.
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Aristotle (384–322 BC) was a Greek philosopher, scientist, and physician. As a young man, he became a student under Plato in Athens. In 342, he became the tutor of young Alexander the Great in Macedonia. After that, Aristotle returned to Athens to establish his own school and research institute, the Lyceum. His writings have profoundly affected the whole course of philosophy, from ancient times to the present.