Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race.
McKinsey Digital's top leaders Eric Lamarre, Kate Smaje, and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections—creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling.
Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits.
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George Newbern is an Earphones Award–winning narrator and a television and film actor best known for his roles as Brian MacKenzie in Father of the Bride and Father of the Bride Part II, as well as Danny in Friends. As a voice actor, he is notable for his role as Superman on the Cartoon Newtork series Static Shock, Justice League, and Justice League Unlimited. He has guest starred on many television series, including Scandal, The Mentalist, Private Practice, CSI: Miami, and Numb3rs. He holds a BA in theater arts from Northwestern University.