Publisher Description
Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance—both qualitative and quantitative—in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.
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About Andrea Coville
Andrea
Coville is the CEO of Brodeur Partners, a global public
relations agency headquartered in Boston. She has managed the firm since 1999
and has led the agency’s emergence as a technology leader. A hands-on executive
who had led several of the agency’s global accounts, Andy has guided strategic
communications platforms for corporations and brands including Phillips,
Toshiba, Mastercard, IBM, Fidelity Investments, and the American Cancer
Society. Andy conceived Brodeur’s strategic planning platform of Relevance and
led the agency’s transformation into an integrated communications firm built
around behavioral change, digital strategy, and creative insight. She has a
strong interest in women’s leadership issues and has presented at Harvard’s
Kennedy School and the Wharton School of Management on that subject. She
graduated from the University of New Hampshire with a degree in journalism and
is the mother of four children.
About Karen Saltus
Karen Saltus has narrated television and radio commercials, audiobooks, textbooks, multimedia, film, and voice prompts for interactive telephone applications. She began her career thirty years ago at a radio station in Portland, Maine. She later became a creative director for a station in Massachussetts. In 1994 she became a full-time freelance voice-over talent.