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Download Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition Audiobook

Extended Audio Sample Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition Audiobook, by Andrea Coville Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Andrea Coville Narrator: Karen Saltus Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2014 ISBN: 9781469092133
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Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle-a magnetic one-that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance-both qualitative and quantitative-in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.

Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

Download and start listening now!

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About the Author

Andrea Coville is the CEO of Brodeur Partners, a global public relations agency headquartered in Boston. She has managed the firm since 1999 and has led the agency’s emergence as a technology leader. A hands-on executive who had led several of the agency’s global accounts, Andy has guided strategic communications platforms for corporations and brands including Phillips, Toshiba, Mastercard, IBM, Fidelity Investments, and the American Cancer Society. Andy conceived Brodeur’s strategic planning platform of Relevance and led the agency’s transformation into an integrated communications firm built around behavioral change, digital strategy, and creative insight. She has a strong interest in women’s leadership issues and has presented at Harvard’s Kennedy School and the Wharton School of Management on that subject. She graduated from the University of New Hampshire with a degree in journalism and is the mother of four children.

About the Narrator

Karen Saltus has narrated television and radio commercials, audiobooks, textbooks, multimedia, film, and voice prompts for interactive telephone applications. She began her career thirty years ago at a radio station in Portland, Maine. She later became a creative director for a station in Massachussetts. In 1994 she became a full-time freelance voice-over talent.