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Download Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition Audiobook

Extended Audio Sample Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, by Andrea Coville Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Andrea Coville Narrator: Karen Saltus Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance, both qualitative and quantitative, in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.

Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, and your company have the power to change and influence behavior and make an impact.

Download and start listening now!

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