From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete
In modern history, the story of capitalism has been a story of firms and financiers. That’s all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, bestselling author of Big Data, and Thomas Ramge show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford or Airbnb instead of Hyatt.
This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable road map for securing a better future.
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Viktor Mayer-Schönberger is a professor at the University of Oxford and the coauthor, with Kenneth Cukier, of the bestselling Big Data. He lives in Oxford, United Kingdom.
Thomas Ramge is the technology correspondent of the business magazine brand eins and a contributing editor at the Economist. He lives in Berlin.
John Chancer is an award winning narrator of numerous audiobooks. He has performed in theaters on both sides of the Atlantic. His television appearances have included Any Human Heart, Episodes, Spooks, The Long Firm, and William & Mary. His films include Casino Royale, Unstoppable, Grim, and Project: Shadowchaser.