Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career._x000D_
In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Kochâ€™s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of Americaâ€™s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution._x000D_
In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life._x000D_
Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson youâ€™ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Kochâ€™s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. Download and start listening now!