Download Purposeful: Are You a Manager or a Movement Starter? Audiobook

Purposeful: Are You a Manager or a Movement Starter? Audiobook, by Jennifer Dulski Extended Sample Click for printable size audiobook cover
Author: Jennifer Dulski Narrator: Jennifer Dulski Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2018 ISBN: 9781524779757
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The most successful leaders in any field don't see themselves as mere managers. They see themselves as the leaders of movements that rally people to accomplish big things. Here are the keys to becoming a movement starter.

Jennifer Dulski has been a startup founder, a tech executive, and president of Change.org, the social-good company that spurs change by making it easy to start petitions aimed at key decision-makers. Though the business and activism worlds may seem diametrically opposed in their missions and methods, Dulski argues that the best leaders in both fields have one crucial point in common: they lead movements. Whether you're at a startup or a political campaign, a Fortune 500 company or a nonprofit, you can turn a mission into a movement by helping others believe that they have the power to make change.

Dulski teaches readers to accomplish huge goals step-by-step by tapping into their visions and inspiring others to join the cause, as she has done at as an executive at Google, Yahoo, and Change.org. Now she pairs her experience with stories of movement leaders from both the business and activism worlds. Their passions and origin stories vary widely, but Dulski distills the common themes from these change-makers' experiences into a few key takeaways. For instance:
  *  Passion is an equalizer: Sharing your passions can cut across hierarchy and difference to inspire others. Founder of Drybar Alli Webb was a stay-at-home mom passionate about helping women feel good. That belief helped Drybar grow from a two-person business to a $70 million company in just nine years.
  *  Ask "why not me?" instead of "why me?": Ordinary people can move mountains. When she was shopping with her younger sister at 17, Megan Grassell became frustrated that only overtly sexual bras were available for young girls. In response, she founded Yellowberry, which had one of the most successful Kickstarters ever and is now thriving.
  *  Encourage others with vulnerability: openness, honesty, and a willingness to share your struggle catalyze deeply human connections that can inspire and persuade others. Dulski's own journey to write this book began when she shared the story of her daughter's serious illness in a keynote speech, and found an enormous response from the audience.

This is an invaluable resource for all would-be leaders who want to make an impact on the world. Download and start listening now!

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