In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and bestselling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.
Tuff and Goldbach offer up a compelling argument for the proposition that a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.
Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds—which is to say, almost everywhere—Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.
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Steven Goldbach is a Principal at Deloitte and he serves as the firm’s Chief Strategy Officer. He is also a member of the Deloitte US Executive Leadership Team. Prior to joining Deloitte, Steve was a Partner at Monitor Group and head of its New York Office. Steve helps executives and their teams transform their organizations by make challenging and pragmatic strategy choices in the face of uncertainty. He is an architect, expert practitioner, and teacher of the variety of strategy methodologies developed and used by Monitor Deloitte over the years. Serving clients in many industries, including consumer products, telecommunications, media and health care, Steve helps companies combine rigor and creativity to create their own future. Previously, Steve was the Director of Strategy at Forbes. He holds degrees from Queen’s University at Kingston and Columbia Business School.