People research everything online – shopping, school, jobs, travel – and other people. Your online persona is your new front door. It is likely the first thing that new friends and colleagues learn about you. In the years since this book was first published, the Internet profile and reputation have grown more important in the vital human activities of work, school and relationships. This updated edition explores the various ways that people may use your Internet identity, including the ways bad guys can bully, stalk or steal from you aided by the information they find about you online. The authors look into the Edward Snowden revelations and the government’s voracious appetite for personal data. A new chapter on the right to be forgotten explores the origins and current effects of this new legal concept, and shows how the new right could affect us all. Timely information helping to protect your children on the Internet and guarding your business’s online reputation has also been added.
The state of Internet anonymity has been exposed to scrutiny lately, and the authors explore how anonymous you can really choose to be when conducting activity on the web. The growth of social networks is also addressed as a way to project your best image and to protect yourself from embarrassing statements. Building on the first book, this new edition has everything you need to know to protect yourself, your family, and your reputation online.
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Over the course of just a few years, the Internet has morphed from a handy collective knowledge resource tool into an integral life-management system, redefining all notions of control where identity management is concerned. In this grand social experiment, online innovation has far outpaced awareness and the advent of legal and regulatory protections. Individuals have only recently begun to contemplate the long-term impact of online behaviors and the importance of managing one’s digital identity, while corporate and criminal interests have quickly adopted strategies and technologies that work to undermine consumer security and privacy. Even the most savvy of users routinely place themselves in peril while operating under faulty assumptions or with a detrimental lack of understanding in conducting personal and business related activities online. Protecting Your Identity: Are You Naked Online? by Ted Claypoole and Theresa Payton offers readers the opportunity to better understand the prerequisite fundamentals essential for successfully and safely navigating the rapidly evolving cybersphere. The material is presented in simple, non-technical language that is readily accessible to Internet users of all ages and aptitudes, and should be considered mandatory study for anyone who is thinking about, or has already taken the plunge, into the virtual domain. -- Antony M. Freed, Managing Editor at Infosec Island
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