Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Audiobook, by Mike Michalowicz Play Audiobook Sample

Download Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Audiobook

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Audiobook, by Mike Michalowicz Play Audiobook Sample
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Author: Mike Michalowicz Narrator: Mike Michalowicz Publisher: Recorded Books: Gildan Audio Audio Length: Release Date: March 2017 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781469036601

Publisher Description



Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expense = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:

  • Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
  • A small, profitable business can be worth much more than a large business surviving on its top line.
  • Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.
With dozens of case studies, practical step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make the money they always dreamed of.

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