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Download One Click: Jeff Bezos and the Rise of Amazon.com Audiobook

Extended Audio Sample One Click: Jeff Bezos and the Rise of Amazon.com, by Richard L. Brandt Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Richard L. Brandt Narrator: Neil Shah Publisher: Blackstone Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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An insightful look at how Amazon really works and how its founder and CEO makes it happen

Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He’s a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon’s ongoing evolution.

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Quotes & Awards

  • One Click: Jeff Bezos and the Rise of Amazon.com…Does it make Jeff Bezos, Amazon’s founder, the Edison or Bell of today? The answers come in Richard Brandt’s enjoyable book, One Click…a good story told well. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it.”

    Management Today

  • “The content is a solid introduction to amazon.com and the genius who created it.”

    Audiofile

  • One Click can serve as a primer for people who want to know why Amazon—indeed, the Internet—has so drastically altered the world we live in.”

    Washington Independent Review of Books

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