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Download OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion Audiobook

Extended Audio Sample OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, by Lucas Conley Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (94 ratings) (rate this audio book) Author: Lucas Conley Narrator: Walter Dixon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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America pours upwards of $300 billion into branding every year. On any given day, each of us is bombarded by between 3,000 and 5,000 ads. In myriad ways, we are subtly branded through every chapter of our lives: by the clothes whose logos we complacently sport, by the music we listen to, by the beverages we drink and the food we eat, by the books we read, even by the neighborhoods in which we choose to live.

In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles. In a landscape punctuated by brand-churches and tribes, Conley lifts the veil on an unchecked phenomenon and requires us to consider the grave ramifications of our branded world.

As hilarious as it is frightening, OBD: Obsessive Branding Disorder skillfully reexamines our buying habits to illustrate the chilling impact of the industry masterminds responsible for capturing our attention and seducing us to buy—at any cost.

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Quotes & Awards

  • “Tartly written…[Obsessive Branding Disorder] is instructive, even entertaining…Conley is a keen observer and a trenchant critic…[A] timely call to arms.”

    Boston Globe

  • “Conley's perspective on branding's encroachment into social areas is as alarming as it is stimulating.”

    Publishers Weekly

Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Cheri | 8/8/2013

    " Redundant, and quite boring despite the subject matter. Yes, branding is overrated. Yet it is incredibly compelling for businesses. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Synthia | 7/22/2013

    " It is a very straight forward book, offering up plenty of examples. In truth, branding is all about the "illusion of business and the business of illusion." It's somewhat disturbing and yet very much our reality. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Joe | 2/15/2012

    " The author points out all the different ways brands have tried to "infiltrate" our minds. While he seems opposed to this phenomenon, the book also showcases some ingenious ways marketers have done so. It raised my awareness, but failed to show what life would be like as an alternative. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Jeff Finley | 1/1/2012

    " The book talks about a great subject, America's obsession with brands. But it speaks from an anti-brand slant, so some of the facts seem skewed. "

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