OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion Audiobook

" Redundant, and quite boring despite the subject matter. Yes, branding is overrated. Yet it is incredibly compelling for businesses. "

" It is a very straight forward book, offering up plenty of examples. In truth, branding is all about the "illusion of business and the business of illusion." It's somewhat disturbing and yet very much our reality. "

" The author points out all the different ways brands have tried to "infiltrate" our minds. While he seems opposed to this phenomenon, the book also showcases some ingenious ways marketers have done so. It raised my awareness, but failed to show what life would be like as an alternative. "

" The book talks about a great subject, America's obsession with brands. But it speaks from an anti-brand slant, so some of the facts seem skewed. "

" The only reason I actually finished this was that it was a very quick, easy read (or should I say "skim"?). Really not well-written, and the only chapter that had anything of value to say was the last one. "

" An interesting book that gives you a sense of what is behind "New and Improved" and helps you better understand branding, whether you think of it in a commercial or personal context. "

" fairly trite, but you can't fault him for trying. "

" I felt like this book was written based on my own skepticism over the past 2 years of my marketing career. Lucas brings insight and important questions to the table on whether we should be investing more time, money and energy in brands than in products or people. "

" "The world is cheapened when everyone sees it with a marketers eye." "

" The book talks about a great subject, America's obsession with brands. But it speaks from an anti-brand slant, so some of the facts seem skewed. "

" The author points out all the different ways brands have tried to "infiltrate" our minds. While he seems opposed to this phenomenon, the book also showcases some ingenious ways marketers have done so. It raised my awareness, but failed to show what life would be like as an alternative. "

" "The world is cheapened when everyone sees it with a marketers eye." "

" fairly trite, but you can't fault him for trying. "

" Redundant, and quite boring despite the subject matter. Yes, branding is overrated. Yet it is incredibly compelling for businesses. "

" An interesting book that gives you a sense of what is behind "New and Improved" and helps you better understand branding, whether you think of it in a commercial or personal context. "

" I felt like this book was written based on my own skepticism over the past 2 years of my marketing career. Lucas brings insight and important questions to the table on whether we should be investing more time, money and energy in brands than in products or people. "

" The only reason I actually finished this was that it was a very quick, easy read (or should I say "skim"?). Really not well-written, and the only chapter that had anything of value to say was the last one. "