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Download Now You See It: How Technology and Brain Science Will Transform Schools and Business for the 21st Century Audiobook

Extended Audio Sample Now You See It: How Technology and Brain Science Will Transform Schools and Business for the 21st Century, by Cathy N. Davidson Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (332 ratings) (rate this audio book) Author: Cathy N. Davidson Narrator: Laural Merlington Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2011 ISBN: 9781455816347
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When Cathy Davidson and Duke University gave free iPods to every member of the incoming freshman class in 2003, they didn’t expect the uproar that followed. Critics called it a waste: What educational value could a music player have for college kids? Yet by the end of the year, Duke students had found academic uses for the new devices in virtually every discipline. The iPod experiment proved to be a classic example of the power of disruption—a way of refocusing attention to illuminate unseen possibilities. Using cutting-edge research on the brain, Davidson shows how the phenomenon of “attention blindness” shapes our lives, and how it has led to one of the greatest problems of our historical moment: although we blog, tweet, and text as if by instinct, far too many of us still toil in schools and workplaces designed for the last century, not the one we live in. To change this, we must ask ourselves critical questions: How can we redesign our schools to prepare our kids for the challenges they’ll face as adults? What will the workers and workplaces of the future look like? And how can we learn to adapt to life changes that seem almost too revolutionary to contemplate? Davidson takes us on a tour of the future of work and education, introducing us to visionaries whose groundbreaking ideas will soon affect us all. Now You See It opens a window onto the possibilities of a world in which the rigid ideas of the twentieth century have been wiped away and replaced with the flowing, collaborative spirit built into the very design of the Internet.

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Quotes & Awards

  • “The author takes us on a journey through contemporary classrooms and offices to describe how they are changing—or, according to her, should change…Now You See It is filled with instructive anecdotes and genuine insights.”

    Wall Street Journal

  • Now You See It celebrates the brain as a lean, mean, adaptive multitasking machine that—with proper care and feeding—can do much more than our hidebound institutions demand of it…Davidson is such a good storyteller, and her characters are well drawn.”

    New York Times

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michael | 1/17/2014

    " This book made me think (in the most fun ways). It helped me to pay attention to some of the ways in which I and others around me really work and play and think. Her examples are fun ones for me to play with as I think about my life, home, work and community and ways to continue to learn in interaction with all these. The idea of inattentional blindness I find very helpful to describing the challenges of our current society and world. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Deb | 1/6/2014

    " Very interesting. Makes us retnk how we pay attention and multitasking. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Miguel gomez | 1/4/2014

    " At some points in the book it can get fairly boring, which makes you skim the next few pages, but overall its interesting and shows how technology can be used to make learning easier and better for people. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Pamela | 12/27/2013

    " Part of the appeal of Now You See It is that Davidson rightfully criticizes current compartmentalized, standardized systems of education and employment that don't accommodate differences in attention or thought processes. And many of her ideas are daring and pleasantly shocking--for instance, she describes a college course she taught, "Your Brain on the Internet," that didn't have a rigid set of outcomes, a class where students were given tools and opportunity to grow in any direction they wanted. But though parts of her book are fascinating and insightful (in the first few pages, she analyzes a Cymbalta ad to demonstrate how it directs viewers' attention away from dangerous side effects), other parts seem like castles built on air. She consistently shows the way the world could be while everything is working right, but she seems to have never experienced life in the trenches. For example, Davidson never considers how a course like "Your Brain on the Internet" would fly on a medium-sized or small campus populated with underachievers or, almost as bad, those who only care about what will get them a good job. Davidson also paints a happy picture of being able to work, to even attend business meetings, from home. Well, sure, cool, you could wear a bathrobe all day long, but any college instructor--especially any college instructor with a family--could tell you about the other edge to this sword. In short, her descriptions of some of the problems are spot-on: education and employment are unreasonably compartmentalized. I wish I could similarly agree with her solutions. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tony Fecteau | 11/17/2013

    " The concepts were fascinating, but the writing style felt dry. It definitely felt like a research paper. I really enjoyed reading about the concepts. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Eva | 10/22/2013

    " This book was long, unfocused, not esp. interesting.. Meh. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Nancy | 10/9/2013

    " There was not much about brain theory, and the section about a school where the students build bridges out of toothpicks was very weak. However, points about crowd sourcing were good and the importance of difference when problem solving. More for the general public. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Cheryl Petersen | 8/31/2013

    " Interesting but no tangible modern solution to the problem written about. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Maryanne | 8/8/2013

    " Great discussion of our existing system of education and how it is well suited to an Industrial Age which is long gone. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Laura | 8/5/2013

    " At first I was in love with this book... but then the scope expanded to be so broad that it was hard to follow. Still, a lot of interesting case studies and points made. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Sassy | 6/29/2013

    " Cathy gives us lots to think about, but what I most appreciated was her optimism about the future and future generations. So glad to read a book about technology that is not forecasting the end of our world, but rather suggesting ways technology will change -- but not perfect -- our lives. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Kelly | 3/12/2013

    " This was an amazing book! As a teacher, I took so much out of it. As a parent of a highly distractable young boy, I found it reassuring. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Matt Lech | 2/11/2013

    " Spent most of the last part of the book wondering how any of it relates to "Attention Science," of which there is very very little. Davidson is interesting as an educator, but this is a mess of tangentially-related uncritically optimistic blind alleys. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Kevin | 1/23/2013

    " I finished this book two days ago and I don't remember what the main point of it was. Ha? Sort of a jumble of anecdotes and arm-waving about how Everything Is Different Now, *Internet*. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rachel | 11/15/2012

    " Fantastic ideas in this book. The writing could have been more engaging, but I was inspired reading this. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Cyrus Carter | 10/14/2012

    " Engaging and provocative, this book shows that the extremes in the current discourse about the internet and the brain are indeed extremes. The reality is firmly in the middle. I will revisit this book again and again. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Larry | 6/19/2012

    " Important read for people interested in knowing more about why and how learning is changing. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Charles | 5/2/2012

    " Full of really interesting facts and ideas. The only reason I couldn't rate it higher is because the author Cathy Davidson seems to have started with an idea of how the world 'should be' and cherry picked examples to fit the view. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Laura | 10/27/2011

    " At first I was in love with this book... but then the scope expanded to be so broad that it was hard to follow. Still, a lot of interesting case studies and points made. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 MaryAnn | 10/6/2011

    " The book had a lot of interesting thoughts. I agree with the need to change the workplace, as well as our educational system to match the 21st century. One favorite thought from the book: Iphone =Brain. What we do with it shapes it.
    "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Julie | 10/5/2011

    " Saw her speak at Chicago's Harold Washington library 10/4/11. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Cindy | 8/27/2011

    " Haven't finished reading it....really enjoying it. "

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