India, entire families, too poor to afford a car, crowd onto a single motor
scooter every day to brave the tangled traffic lurching through the streets. One
evening Tata Motor’s venerable chairman Ratan Tata witnessed something on those
rain-soaked streets that both horrified him and birthed a dream: an overloaded
scooter lost traction in a busy intersection and sent several members of the
family tumbling across the pavement. In that moment Nanovation took root in
idea was supposed to be impossible. A safe and appealing family car for the
price of a motor scooter? The experts dismissed it. But Ratan Tata was
undeterred. When budget constraints, design restrictions, the rising costs of
materials, and political agitation threatened to derail the project, Team Nano
pressed on. This is the story of how, in the face of insurmountable odds, Tata
Motors created one of the greatest innovations in the auto industry since
has disrupted an entire industry and changed the game for India forever.
Imagine what it can do for your business. Is your company changing the way
your Nanovative idea? It’s time to get moving!
Don’t read this book unless you are ready to challenge management dogma, taken-for-granted
assumptions, and outdated systems by asking “what if?” and “why not?” to some
of your industry’s toughest questions.
you’re ready to revolutionize the products you make, the processes you use, and
the companies you build, pull up a seat at the drafting table with the creators
of the Nano, the most important car to roll off the assembly line in decades.
Discover the thinking that bred their ingenuity and the leadership that
encouraged them to overcome adversity, to take risks despite their fear of
failure, and to innovate beyond their customer’s wildest expectations. Download and start listening now!