Apexx Behavioral Solutions CEO Ted McLyman presents a compelling story about how behavior drives money decisions and that the common wisdom about personal finance is wrong. Building on over thirty-five years of experience as a leader, educator, financial advisor and business owner McLyman offers a refreshing new approach to money management. Money Makes Me Crazy: A Prescription for Money Sanity draws on his vast understanding of behavioral finance to explore why we continually make bad money choices. This audio book offers a light and entertaining account of how our human nature conspires against us when we make money choices.
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“Ted is right on point that ‘You’ must take charge
of your financial planning. The plan must be tailored for you, not a cookie
cutter plan that is applied to all. In order to do this, you must identify what
makes you tick and what your values are, in other words what your ‘behaviors’
are. If you don’t do this fundamental step, the chances that you will identify,
follow through and ultimately meet your financial objectives will be greatly
diminished.”
—
Connie Murray, former VP of Manufacturing, the Coca-Cola Company