In this stranger than fiction story of the massive crime network that rigged the McDonald’s monopoly game for decades, unlock new, exclusive interviews and stories that couldn't make it into the HBO docuseries, McMillion$. Perfect for readers of Argo, The Wizard of Lies, and Enron: The Smartest Guys in the Room.
In March of 2001, Federal prosecutor Mark Devereaux cold-called Rob Holm, the head of security for McDonald's Corporation. Without explanation, Devereaux asked that Holm and several other McDonald's senior executives plan a visit to the Jacksonville, Florida, FBI, and tell no one about their intended destination. It wasn't up for discussion. Upon their arrival, Devereaux watched them closely, looking at body language, checking for tells. To him, they were all potential suspects.
Once they were seated in an unremarkable conference room, sealed away in the hyper-secure FBI building, Devereaux began to lay out a shocking conspiracy, one that ran deep into McDonald's most beloved promotions: the Monopoly game. This is where they began to discover from 1989 to 2001, almost every high-value prize winner was actually illegitimate. But how could this happen and who all was behind it? A rookie FBI agent and a brilliant undercover operation led them to one man who brilliantly crafted a near-infallible nationwide conspiracy for fraud.
Expanded from the wildly popular HBO docuseries with major new interviews, McMillion$ traces this massive crime, the intricate web of lies that bolstered it, and the tireless work of the FBI agents that unraveled it all. It is a story littered with tragedy: families torn apart, betrayals, financial ruin, and one suspicious car crash. Yet, there are bright spots in the hijinks of the FBI agents and their co-conspirators. Ultimately, it is a story of what happens when the American dream goes very wrong.
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The McDonald's Monopoly promotional game of the 1980s and 1990s was one of the most successful marketing gimmicks in US corporate history. Millions of Americans played for the chance to win cash, cars, and other big-ticket items. Sales shot up a whopping 40 percent every time McDonald's ran the promotions — but, as exposed in the wildly-entertaining McMillion$ documentary series — the game itself was rigged. For nearly the entire run of the promotion, there were no legitimate winners. Now with this book, all the face-melting details from the documentary series have been expanded with sometimes hilarious behind-the-scenes revelations as a pair of mismatched FBI agents zero in on the criminal mastermind behind the scheme. McMillion$ is a McMasterpiece of the burger crimes genre.—Evan Wright, author of Generation Kill and American Desperado.
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