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Download McIlhenny’s Gold: How a Louisiana Family Built the Tabasco Empire Audiobook

Extended Audio Sample McIlhenny’s Gold: How a Louisiana Family Built the Tabasco Empire, by Jeffrey Rothfeder Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (74 ratings) (rate this audio book) Author: Jeffrey Rothfeder Narrator: Norman Dietz Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny’s Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

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Quotes & Awards

  • “The history of Tabasco and its creators, the McIlhenny family, makes for a spicy…tale, and Jeffrey Rothfeder serves it up nicely.”


  • “These days, Tabasco is nearly as ubiquitous as butter and as quotidian as salt and pepper—and this book chronicles that progression in equal parts business story and Faulknerian family saga.”


  • “From its legendary invention in the months after the Civil War, to the carefully guarded recipe and production and the tightly controlled employees’ town in the Louisiana swamps, Rothfeder looks at the extraordinary journey of a family from rags to riches.”


  • “The unembellished saga of the McIlhenny clan is a tale that needs no seasoning.”


  • “Balanced and always entertaining.”

    Publishers Weekly

  • “Rothfeder manages to tell a compelling story of single-minded product marketing, Southern social history and slavery, and the challenges endemic to all family firms.”

    Library Journal

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Toni | 7/5/2013

    " Very interesting history of the family that started Tabasco sauce. Well researched. A bit slow at times but overall very entertaining, filled with fun-facts about peppers, New Orleans, cooking, farming, the Civil War, etc. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Kate | 2/11/2013

    " Fascinating book, it makes me want to give up tabasco sauce because the family is so crazy but I haven't been able do it yet. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Amber | 10/7/2012

    " Very interesting insider take on my husband's favorite Tabasco Sauce. I really want to go back to Louisiana and visit Avery Island now! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Rachel | 3/9/2012

    " This is a history / business / political / expose book about the McIlhenny family and their family business, Tabasco Pepper Sauce. It's good stuff, especially for people from Louisiana. "

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