Download Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing Audiobook

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Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing Audiobook, by Will Leach
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Author: Will Leach Narrator: Mike Rylander Publisher: Author's Republic Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: July 2021 ISBN: 9781544520957
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Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth. Download and start listening now!

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About the Narrator

Ramón de Ocampo, an Earphones Award-winning narrator, was a cowinner in 2018 of the Audie Award for Best Multi-Voiced Performance. A graduate of the Carnegie Mellon School of Drama, he has been seen on television, film, and stages all over the world, including recurring roles on such television shows as The West Wing, 12 Monkeys, Sons of Anarchy, and Medium. He is the winner of a prestigious Obie Award for his stage work.