With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this audio book, that’s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this audio book will help you build leads, traffic, sales, market share--and profits! • Capitalizing on the new “content marketing” • The megashift from blogging to microblogging--and what it means to you • A world run by smartphones: iPhones, BlackBerrys, and beyond • Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more • Plurk? UStream? Joost? Tumblr? iGoogle? • Profiting from the sites and tools you may never have heard of • Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online
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"Outstanding book - great suggestions and ideas that really work. "
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Michael Tasner is a renowned online marketing expert, strategist, author, and speaker. He runs Taz Solutions, a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. Tasner has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest web efforts in their marketing. He is the author of Marketing in the Moment and lives in Niagara Falls, New York, with his wife and twin boys.
Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.