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Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Audiobook
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Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business. What’s needed is a timeless framework—a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business—not just once, but time and time again.
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“A lot of marketing talk focuses on technology: Twitter, Facebook, viral videos, clicks. Linda Popky understands that technology is an important piece of the puzzle, but not THE most important piece. Her back-to-basics approach builds on foundational values like trust, relationship-building, and resilience to create customer interest and loyalty. Marketing above the Noise speaks to marketers in their language, but it really shines when the author digs into what specific companies are doing right and wrong.”
— Daniel H. Pink, New York Times and Wall Street Journal bestselling author of Drive
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“Marketing above the Noise is a tour de force that will help anybody interested in creating marketing dominance to do so in a customer-oriented, highly profitable manner.”
— Alan Weiss, bestselling author of Million Dollar Consulting -
“Marketing above the Noise is required reading for anyone who wants to be more effective at using marketing to reinvent and grow their business. Linda Popky shows us how to take the most essential elements of traditional marketing and apply them in the fast-changing world of social business.”
— Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future
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About Linda J. Popky
Linda Popky is the president of Leverage2Market Associates, a Redwood Shores-based strategic marketing company that helps transform organizations through powerful marketing performance. In 2009, Linda was named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant Hall of Fame. A classically trained pianist, Linda recently released Night Songs, a CD of classical piano music. She resides in the San Francisco bay area.
About Karen Saltus
Karen Saltus has narrated television and radio commercials, audiobooks, textbooks, multimedia, film, and voice prompts for interactive telephone applications. She began her career thirty years ago at a radio station in Portland, Maine. She later became a creative director for a station in Massachussetts. In 1994 she became a full-time freelance voice-over talent.