A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38.
When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?
Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon.
In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted.
In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
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“Carlson draws a compelling picture of an ambitious engineer uncomfortable in the spotlight but determined to excel. The narrative has the pace and pop of an exposé, and readers will find themselves both rooting for and against this complicated leader, whose confident, self-promoting behavior, Carlson points out, is not considered unusual for an executive—assuming that said executive is a man. Exciting and informative and necessary reading for Silicon Valley junkies.”
— Publishers Weekly
“Once, Yahoo was king of the Internet. Over its two decades, Yahoo recruited able leaders who, despite previous successes, stumbled. Sometimes they were at fault. Sometimes they were defeated by forces Hercules could not control. Among the many virtues of this book is that Nick Carlson strives to understand, not punish, the amazing cast of characters in this long-playing drama. Memories will linger long after this roller coaster stops.”
— Ken Auletta, New York Times bestselling author of Three Blind Mice“The inside story of the cult of personality that surrounds the leadership of Silicon Valley’s technology behemoths…A well-researched, up-to-date story about a fight to define one famous company’s future.”
— Kirkus ReviewsBe the first to write a review about this audiobook!
Nicholas Carlson is Business Insider’s chief correspondent. His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. His coverage of Yahoo won Digiday’s award for best editorial achievement of the year. Carlson is a frequent guest on CNBC and contributes to the Bloomberg biography series Game Changers.
Kiff VandenHeuvel, voice talent and audiobook narrator, is originally from Grand Rapids, Michigan, and is an alumni of the Second City comedy theater. He is an accomplished improviser and sketch comedy director, and he teaches voice-over, improv, and directing at Second City Hollywood. He has appeared in hundreds of television and radio commercials and is well known in the video game community as the voice of Zachary Hale Comstock in Bioshock: Infinite.