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Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand Audiobook
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What if you could get in front of millions of prospects with the avid endorsement of famous influencers -- without spending a dime?
It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.
For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.
In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:
- Match your brand to the right audience and media venues
- Craft pitches producers can't resist
- Jump on breaking news shows
- Pivot and speak in soundbites like the pros
- Amplify every interview with social media
- Turn appearances into platform and become a rainmaker
Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?
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"Areva is the first true expert to reveal these secrets about how the media works behind the scenes. This is how the pros do it ... In Make it Rain!, Areva provides invaluable advice about how to leverage the incredible power of the media to get your message out to the people who need it most.... Following her well-articulated guidelines and watching her appearances is the formula for assured success. Areva is my number one expert. She always delivers.—Dr. Phil McGraw"
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The thoughts and insights Areva shares in Make it Rain! are invaluable. I absolutely love when she is a guest host on The Doctors because she's smart and passionate but just as importantly, a joy to be around.—Travis Stork, MD, Host of The Doctors and #1 New York Times Bestselling Author of The Doctor's Diet
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Areva Martin provides clear, smart, apply-it-now advice and effective insider tips on how to spot opportunities, amplify your message, and reach your audience. Whether your message is local or global... personal or professional, Areva will help you Make It Rain! and achieve greater success!—Dr. Jennifer Ashton, ABC News Chief Medical Correspondent
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Always informative and passionate, Areva Martin shares savvy and invaluable tools to help you amplify your core message. Whether you are building your own small business, helping people via a community nonprofit, or running a corporation, Make It Rain! will help you reach your audience and create greater success.—Pat Harvey, News Anchor, CBS2
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About Areva Martin
Areva Martin is the founder of Martin & Martin, the largest female-owned, African-American law firm in L.A., and The Special Needs Network, a non-profit for the benefit of special needs kids and their parents. She is also the author of The Everyday Advocate—a memoir about raising a child with autism. Using both her personal and professional experience, Areva has established herself as a sought-after expert. She is a legal expert on The Dr. Phil Show, co-host on The Doctors, and makes regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC, and Fox, among other shows.
About the Narrators
Dr. Phil McGraw is the #1 New York Times bestselling author of The Ultimate Weight Solution, Self Matters, Life Strategies, and Relationship Rescue, among others. He is the host of the nationally syndicated, daily one-hour series Dr. Phil. One of the world’s foremost experts in the field of human functioning, Dr. McGraw is the cofounder of Courtroom Sciences, Inc., the world’s leading litigation consulting firm. He currently lives in Los Angeles with his wife and two sons.
Donna Beech is a New York Times bestselling collaborative writer whose dozens of projects include Total Recovery, Ghost in the Wires, The Everyday Advocate, and more. She attended the Art Center College of Design and University of Southern California Graduate Writing Program, and has a graduate degree in psychoanalysis from Pacific Graduate Institute.