Luck is a part of life, and everyone, at one point or another, gets lucky. But luck is a big part of business life and perhaps that biggest part of entrepreneurial life. At the very least, entrepreneurs must believe in luck. Ideally, they can recognize it when they see it. And over time, the best entrepreneurs can actually learn to create luck. As Bo Peabody, entrepreneur extraordinaire, explains: “My formula for getting lucky in business is reasonably simple: Start a company that fundamentally innovative, morally compelling, and philosophically positive. Create and aura of authenticity around your start-up by carefully crafting your mission and communicating it with charisma and passion. “Our company will quickly attract smart, inspired people who will work very hard. Treat all these people fairly. Provide them with a clear action plan and give them the latitude to exercise their creativity.The result: serendipity, luck, success, and, ultimately, money. And the only smart thing about this formula is that I understand that on a day-to-day basis my brain has very little to do with any of it.”
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"Short but fool of ideas about what makes entrepreneurs succeed. It is both brains and luck. And as the author says it is in large part having the brains to figure out that you're lucky so that you know when to walk away."
— Cristobal (5 out of 5 stars)
" A should-read book on entrepreneurship for knowledge workers and aspiring entrepreneurs. "
— Lori, 7/23/2013" a short but valuable read. engaging insider's intro to the world of entrepreneurship and provokes the reader with the question, "Were you born to be an entrepreneur?" "
— Joy, 12/28/2012" I really enjoyed this book; it was very entertaining. Having worked at one of Bo's companies and eaten at his restaurants it hit home. I only wish it were 250 pages rather than 50 "
— Brian, 10/4/2011" My "old" boss's book. Worked with him at Tripod in the mid-90's. Never met a guy like him before or after. Amazingly talented at being both lucky and smart. "
— Nadine, 9/4/2011" a short but valuable read. engaging insider's intro to the world of entrepreneurship and provokes the reader with the question, "Were you born to be an entrepreneur?" "
— Joy, 3/27/2011" I really enjoyed this book; it was very entertaining. Having worked at one of Bo's companies and eaten at his restaurants it hit home. I only wish it were 250 pages rather than 50 "
— Brian, 11/15/2010" I'm reading the Indonesian version. 158 pages. It is a good book <br/> <br/>Saya suka buku ini, Bo benar-benar berbagi. Sayang terjemah dan editingnya agak mengganggu. "
— Rikvi, 5/13/2009" My "old" boss's book. Worked with him at Tripod in the mid-90's. Never met a guy like him before or after. Amazingly talented at being both lucky and smart. "
— Nadine, 10/7/2008" Pro: nice, short, and easy read <br/>Con: nothing particularly interesting "
— Daryn, 8/8/2008