The next step in personal effectiveness, by the acclaimed author of The Accidental Creative and Die Empty.
There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it’s also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
According to Todd Henry, the key to standing apart from the noise is to find your unique voice. Those who identify and develop their voices will gain more attention and wield more influence. But first they have to identify what they truly stand for, develop a compelling vision, and become masters of expressing their ideas in whatever media they choose. Henry offers strategies, exercises, and true stories that illustrate the five attributes of resonant work:
• Authenticity: Uncover the narratives that are at the core of your personal and professional identity.
• Uniqueness: Identify what makes your work distinct from that of others, and learn to creatively package and present your message.
• Consonance: Cultivate internal consistency and harmony in your work.
• Empathy: Listen to your audience’s aspirations and struggles to make your message more compelling.
• Timing: Learn how to coordinate your work with ideas that already have cultural momentum.
Making your work speak is a life-long process of trial, error, and realignment. Henry’s audiobook will help listeners build a body of work that resonates deeply and achieves lasting impact.
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“Narrator Jeff Cummings conveys a relaxing optimism that will help listeners open their hearts and minds to this audiobook’s powerful message. With his creative phrasing skills, he makes every passage clear and smoothly highlights the important ideas…Essential listening for anyone whose work involves shaping their creative ideas for public consumption.”
— AudioFile
“[This] fascinating and deeply practical book is one of the best guides to living a meaningful life I have ever read.”
— Tom Rath, New York Times bestselling author“In a world where it is increasingly easy to fake the voice you think you’re supposed to have, Todd’s new book is a flare on the road back to honesty. If you’re tired of façades, rediscover your real voice with the wisdom inside this book.”
— Jon Acuff, New York Times bestselling author“Todd Henry clearly and soulfully lays out the path for discovering and communicating your unique message and value to the world. This book is essential for anyone who cares about making a difference.”
— Pamela Slim, author of Body of WorkBe the first to write a review about this audiobook!
Todd Henry is the founder and CEO of Accidental Creative, a consulting firm that helps creative people and teams generate ideas. A sought-after speaker, consultant, and coach, he is the author of The Accidental Creative: How to be Brilliant at a Moment’s Notice.
Jeff Cummings, as an audiobook narrator, has won both an Earphones Award and the prestigious Audie Award in 2015 for Best Narration in Science and Technology. He is also a twenty-year veteran of the stage, having worked at many regional theaters across the country, from A Contemporary Theatre in Seattle and the Alliance Theatre in Atlanta to the Utah Shakespeare Festival in Cedar City and the International Mystery Writers’ Festival in Owensboro, Kentucky. He also spent seven seasons with the Oregon Shakespeare Festival.