Do you want to learn how to take advantage of one of the most powerful social and business platforms? Would you like to know how you can build a professional rapport along with providing goods and services to people? Then look no further, as this book covers the essentials for using LinkedIn for business ventures and for selling!
LinkedIn is a beast of a social and business platform and there’s so much to learn. Between learning the basics, building a professional profile, creating new connections and selling services, it can be daunting to learn it all. With the content in this book, it will help you get up to speed on how you can learn all of this information and apply the information, today!
In this book, you’ll surely find:
Discover the basics of LinkedIn, what it is and how it’s used
The types of advantages you have when using LinkedIn, such as growing your network, searching for new jobs, business opportunities, etc.
LinkedIn can be used as an advantage for finding new connections in your field
Find companies that align with you and what you’re looking for
Learn the basic features of using LinkedIn and how to use it on a daily basis
Utilize the features that are already available so that you expand and grow your business
How LinkedIn is beneficial to your marketing strategy
Learn the basic steps in getting set up with a LinkedIn account, whether personal or professional
Setting up a professional profile that can help convert leads into sales and how it works
How can pick your target customers or audiences and the ways that you can use LinkedIn to reach them
The various methods that you can use to find a profitable niche to pursue with the platform
How to best understand the policies of LinkedIn so that you’re still in good standing with the platform and can utilize it
How to create a marketing funnel that can be used for various marketing campaigns
Plus so much more!
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George Johnson writes regularly about science for the New York Times. He has also written for National Geographic, Slate, Discover, Scientific American, Wired, and The Atlantic, and his work has been included in the Best American Science Writing. A former Alicia Patterson fellow, he has received awards from PEN and the American Association for the Advancement of Science, and his books were twice finalists for the Royal Society's book prize. He is a cohost of Science Faction on bloggingheads.tv and writes the blog Fire in the Mind for Discover. He lives in Santa Fe, New Mexico.