In the 1980’s, James Gleick’s Chaos introduced the world to complexity. Now, Albert-László Barabási’s
Linked reveals the next major
scientific leap: the study of networks. We’ve long suspected that we live in a
small world, where everything is connected to everything else. Indeed, networks
are pervasive—from the human brain to the Internet to the economy to our group
of friends. These linkages, it turns out, aren’t random. All networks, to the
great surprise of scientists, have an underlying order and follow simple laws.
Understanding the structure and behavior of these networks will help us do some
amazing things, from designing the optimal organization of a firm to stopping a
disease outbreak before it spreads catastrophically.
In Linked, Barabási, a physicist whose work has
revolutionized the study of networks, traces the development of this rapidly
unfolding science and introduces us to the scientists carrying out this
pioneering work. These “new cartographers” are mapping networks in a wide range
of scientific disciplines, proving that social networks, corporations, and
cells are more similar than they are different, and providing important new
insights into the interconnected world around us. This knowledge, says
Barabási, can shed light on the robustness of the Internet, the spread of fads
and viruses, even the future of democracy. Engaging and authoritative, Linked provides an exciting preview of
the next century in science, guaranteed to be transformed by these amazing
discoveries. Download and start listening now!