THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
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"As someone managing the social media accounts of two companies with zero previous experience, I found this book to be helpful. The book could have spent more time on outlets other than Facebook, but since Facebook is a major player, I understand why it did. Overall, one of the more helpful social media books that I've read." — Sarah (4 out of 5 stars)
"As someone managing the social media accounts of two companies with zero previous experience, I found this book to be helpful. The book could have spent more time on outlets other than Facebook, but since Facebook is a major player, I understand why it did. Overall, one of the more helpful social media books that I've read."
" Great book to show where to start in social media and how to develop a strategy. "
" This is a great book. I really enjoyed reading it. It is a quick and easy read and gives lots of ideas to how to get started using social media for marketing. "
" Great book. If you have an interest in how to really work with Facebook to help push your brand/business/whatever. It's a fun read and packed with info. Very Likeable, indeed. (sorry, I had to.) "
" Excellent introduction for those new to social media, especially Facebook, and their marketing potential. "
" Easy, quick read with good tips and insights for the social media marketer. "
" It was a good book for me to start with as I as I have little to no knowledge of social media marketing. "
" More about Facebook and etiquette on how to run your business using social media and be likeable to your customers. Highly recommended. "
" A useful book on social media. "
" A very good primer on marketing, developing fan bases, and establishing brands through social media. "
" Best book I have read so far on social media. Dave Kerpen really gets it. Check out my full review here "
" This is a great resource. I especially liked the 'Action Plans' at the end of each chapter. Now I'm ready to start my FB marketing plans! A very good overview here. "
" If you're over 35 and work in marketing or community relations, this book is a must read. "
" While some of the mechanisms are familiar to users, this books helps you to see how to design and use the mechanisms in FB to make it work for the objectives you want to achieve. "
" (bold-italic-underline) -> It is a quick and easy read and gives lots of ideas to how to get started using social media for marketing. "
" Very theoretical, lacks case studies and examples from other companies than the author's company except in very few places. It is more of a branding for Likeable company than a good educational resource. "
" More than anything this book pushed me to get to experiment with different approaches to a social media strategy. Some good tips, others obvious. Quick easy read. Handy resource. "
" I really enjoyed reading this book and picking up tips to use on my work's fb page. This book is geared toward for-profit companies and could use some helpful hints for those working in the not-for-profit world. "
" It was a good with food for thought--not much new in it though that I already didn't know. "
" A good read for those needing to advertise. "
Dave Kerpen is an entrepreneur, speaker, and bestselling author. He is the founder and CEO of Likeable Local, a social media software company, and the chairman and cofounder of Likeable Media, an award-winning content marketing firm for brands. He is among the most popular writers in LinkedIn’s Influencer program, one of the most read contributors for Inc.com , and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the New York Times, and more. Dave has keynoted conferences and webinars across the globe. He is father to three beautiful children, husband to one amazing business partner, and trusted friend, colleague, and mentor to thousands.
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