Extended Audio Sample

Download Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Audiobook (Unabridged)

Extended Audio Sample Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) (Unabridged) Audiobook, by Dave Kerpen
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (386 ratings) (rate this audio book) Author: Dave Kerpen Narrator: Unspecified Publisher: McGraw-Hill Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2012 ISBN:
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The New York Times and USA Today best seller!

The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word.

Download and start listening now!

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Melissa | 2/14/2014

    " Great book to show where to start in social media and how to develop a strategy. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Sarah Linn | 2/6/2014

    " As someone managing the social media accounts of two companies with zero previous experience, I found this book to be helpful. The book could have spent more time on outlets other than Facebook, but since Facebook is a major player, I understand why it did. Overall, one of the more helpful social media books that I've read. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jane | 1/23/2014

    " This is a great book. I really enjoyed reading it. It is a quick and easy read and gives lots of ideas to how to get started using social media for marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Marty Byk | 1/20/2014

    " Great book. If you have an interest in how to really work with Facebook to help push your brand/business/whatever. It's a fun read and packed with info. Very Likeable, indeed. (sorry, I had to.) "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Rebecca Tolley-Stokes | 1/14/2014

    " Excellent introduction for those new to social media, especially Facebook, and their marketing potential. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Travis Hodges | 12/25/2013

    " Easy, quick read with good tips and insights for the social media marketer. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jean Callaway | 12/22/2013

    " It was a good book for me to start with as I as I have little to no knowledge of social media marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Lester Usapdin | 12/8/2013

    " More about Facebook and etiquette on how to run your business using social media and be likeable to your customers. Highly recommended. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Emily | 12/4/2013

    " A useful book on social media. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 José | 11/18/2013

    " A very good primer on marketing, developing fan bases, and establishing brands through social media. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Matt Southern | 9/12/2013

    " Best book I have read so far on social media. Dave Kerpen really gets it. Check out my full review here "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mary | 8/24/2013

    " This is a great resource. I especially liked the 'Action Plans' at the end of each chapter. Now I'm ready to start my FB marketing plans! A very good overview here. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 John Scharf | 7/3/2013

    " If you're over 35 and work in marketing or community relations, this book is a must read. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dawn Ng | 6/24/2013

    " While some of the mechanisms are familiar to users, this books helps you to see how to design and use the mechanisms in FB to make it work for the objectives you want to achieve. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 PUTRI KAMILIA | 5/18/2013

    " (bold-italic-underline) -> It is a quick and easy read and gives lots of ideas to how to get started using social media for marketing. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Mostafa Nageeb | 4/9/2013

    " Very theoretical, lacks case studies and examples from other companies than the author's company except in very few places. It is more of a branding for Likeable company than a good educational resource. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Karen | 3/12/2013

    " More than anything this book pushed me to get to experiment with different approaches to a social media strategy. Some good tips, others obvious. Quick easy read. Handy resource. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Angela | 3/7/2013

    " I really enjoyed reading this book and picking up tips to use on my work's fb page. This book is geared toward for-profit companies and could use some helpful hints for those working in the not-for-profit world. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marian | 10/28/2012

    " It was a good with food for thought--not much new in it though that I already didn't know. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kristy | 10/22/2012

    " A good read for those needing to advertise. "

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About the Author
DAVE KERPEN is an entrepreneur, speaker, bestselling author.  He is the founder and CEO of Likeable Local, a social media software company, and the chairman and cofounder of Likeable Media, an award-winning content marketing firm for brands.   He is among the most popular writers in LinkedIn's Influencer program, one of the most-read contributors for Inc.com , and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the New York Times, and more. Dave has keynoted conferences and webinars across the globe.  ?He is father to 3 beautiful children, husband to one amazing business partner, and trusted friend, colleague, and mentor to thousands.