Download Leap: How to Thrive in a World Where Everything Can Be Copied Audiobook

Leap: How to Thrive in a World Where Everything Can Be Copied Audiobook, by Howard Yu Extended Sample Click for printable size audiobook cover
Author: Howard Yu Narrator: Feodor Chin Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: June 2018 ISBN: 9781549168918
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How can companies achieve long-term success? Through learning to leap: building a system of reinvention into their organization that will stave off competition and keep them at the top of their industry.Outlasting competition is difficult. Doing so over decades or a century is nearly impossible. Yet, some pioneering companies have managed to endure and even prosper over the course of centuries. How is that possible? And what can we learn from those companies as we compete in a more globalized arena where everything can be copied?

In Leap, Howard Yu illustrates how competitive advantage can be achieved, even in a world where labor, information, and money move easily, cheaply, and almost instantaneously. He identifies the five fundamental principles that allow companies to make a leap and stay successful in the face of competition:

  • Constant reassessment of core competencies;
  • Investigate new markets and areas of business so you’re ready to leap when a competitor appears in the field;
  • Historical research in order to identify and leverage seismic shifts in your industry earlier than your competitors;
  • Experiment, game out leap scenarios long before a crisis hits;
  • Build executive intervention into the organizational plan at critical junctures in order to remain nimble.

Leap shows readers where organizations should look to accomplish this sort of reinvention—the technologies that can be used to defeat competitors and the fundamental shifts that will occur in coming years—to help companies become agile and reposition themselves to remain dominant.

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About the Author

Howard Yu is a professor of strategic management and innovation at the prestigious IMD Business School in Switzerland, as well as the director of IMD’s signature program, the Advanced Strategic Management executive education course. He also develops customized training programs for large companies, and his clients include Mars, Maersk, Proctor & Gamble, Nestle, Sanofi, Novartis, and Lego, among many others. He writes regularly for Forbes, Fortune, Harvard Business Review, Sloan Management Review, and the South China Morning Post.

About the Narrator

Feodor Chin, an AudioFile Earphones Award–winning narrator, is an actor classically trained at the American Conservatory Theater and UCLA. His acting career includes numerous credits in film, television, theater, and voice-over.