Download Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise Audiobook

Lead Right for Your Companys Type: How to Connect Your Culture with Your Customer Promise Audiobook, by William E. Schneider Extended Sample Click for printable size audiobook cover
Author: William E. Schneider Narrator: Tom Parks Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2017 ISBN: 9781536663167
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From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad--and fail. They are treating the symptoms while ignoring the true problem.

Success starts with knowing the kind of business you're really in. Lead Right for Your Company's Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout:

  • A small arts college destabilized by top-down rules designed for a predictable and dependable company
  • A mid-tier retail chain derailed by leadership demands for superior products instead of reliably low prices
  • A software giant brought to its knees by prioritizing profits over innovation

Insightful and practical, the book's proven tools and five-step process will help you diagnose your organization's ills--and stop them at their source.

Download and start listening now!

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About the Narrator

Tom Parks is an AudioFile Earphones Award-winning narrator who has also been a finalist for the prestigious Audie Award for best narration. He has been involved in recording audiobooks and voice-overs for over thirty years and through an eclectic range of projects. In addition to performing and directing, he is also an active musician, drumming in musical theater productions in the Midwest, and is in demand as a conference speaker.