Who was the greatest CEO of the twentieth century? A persuasive case can be made for General Dwight D. ôIkeö Eisenhower, who undertook historyÆs most harrowing executive assignment: Operation Overlord, the Allied invasion of Nazi-occupied Europe on June 6, 1944. In Lead Like Ike, business journalist and communications guru Geoff Loftus explores ten essential business strategies leaders can glean from IkeÆs role as a commander overseeing the Normandy invasion. Weaving a fly on-the-wall narrative from IkeÆs perspective, Loftus sweeps readers into a gripping story that honors the sacrifice of all who fought and died on D-Day while exploring the prevailing significance of fundamental leadership principles often forgotten by managers--things like listen to your people, set your vision, be consistent about your message, and let your managers manage. Highly acclaimed by CEOs, VPs, and other notable business leaders, this intriguing and highly instructive guide draws readers to a cache of battle-tested strategies and tactics with direct applications to help you through even the most high-stakes challenges of modern-day business leadership.
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Mort Crim is a broadcast journalist and author who worked for more than forty years in both local and national radio and television news. His nationally syndicated radio series, Second Thoughts, was on the air for fifteen years. Among his more illustrious credits are the two Anchorman movie satires for which Will Ferrell credits Mort and coanchor Jessica Savitch with providing the “inspiration.” Mort holds a master’s degree in journalism from Northwestern University, four honorary doctorates, and scores of news awards, including six Emmys. He has been inducted into Broadcast Halls of Fame in Michigan, Pennsylvania, and Illinois—his home state.